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    • Battery Service and Replacement
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    • Cabin Air Filter
    • Fluid Replacement
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    • Military Rebates
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  • Research
    • Research
    • New Toyota Sedan Lineup
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    • 2026 Toyota Corolla
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    • 2026 Toyota Prius
    • 2026 Toyota Grand Highlander
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    • 2026 Toyota Camry

2024 Toyota RAV4

2024 Toyota RAV4 in Greenville, NC

Starting MSRP1

$28,475

MPG

27 City

35 Highway 2

0 Vehicles Available

Take a break from routine.

Performance

Multi-Terrain Select
RAV4 features standard Multi-Terrain Select (MTS) on All-Wheel Drive (AWD) gas models. Choose between four modes (MUD & SAND, ROCK & DIRT, SNOW and NORMAL) for enhanced traction. When activated, the system is designed to sense slippage and regulate wheelspin by automatically adjusting the engine throttle, brakes and drive-force distribution—helping to maximize driving performance on different surfaces. 3

Exterior

Rear Design
Leave a lasting impression. Underneath the rear bumper, the dual chrome-tipped exhaust shows off a powerful look when seen from behind. A rear spoiler and modern LED taillights deliver a distinctive appearance and finish off the design.

Interior

Thoughtful Interior
Ready to impress, on- or off-road. Feel an elevated level of refinement every time you enter RAV4. Premium materials, like the available SofTex®-trimmed 4 seats and the comfort of available 8-way power-adjustable driver and 4-way power-adjustable passenger seats, put you in the center of it all.
 

*Please Note: We provide Savings on our vehicles daily based on current inventory supply. Check to see if this vehicle qualifies for a Sale Price.

Excludes tax, tag, title, registration and $898 dealer fee

Offers apply to dealer in-stock units only and cannot be combined with any other APR, discount or lease special. Dealer installed options are extra. Excludes tax, tags, registration, title and $898 Documentation Charge.

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2024 TOYOTATHON Sales Event in Greenville, NC 

Join us for the 2024 TOYOTATHON Sales Event at Greenville Toyota in Greenville, NC! From November 15th through January 6th, take advantage of unbeatable deals on the all-new 2024 Toyota RAV4. Whether you're navigating the city or heading off the beaten path, the 2024 RAV4 offers impressive performance, modern features, and exceptional reliability. Visit us today to test drive the 2024 RAV4 and explore the full range of trims, or contact us to learn about our exclusive new car specials during this limited-time event!

  • RAV4 LE: The entry-level LE trim offers exceptional value, featuring Toyota Safety Sense, a touchscreen infotainment system, and an efficient engine for everyday drives.
  • RAV4 XLE: Upgrade to the XLE for added comfort, including a power-adjustable driver’s seat, dual-zone climate control, and keyless entry for convenience on the go.
  • RAV4 XLE Premium: The XLE Premium offers a higher level of luxury, with premium interior materials, a power liftgate, and 19-inch alloy wheels for a sleek, stylish appearance.
  • RAV4 TRD Off-Road: Designed for adventure, the TRD Off-Road trim comes with rugged styling, enhanced suspension, and all-terrain tires for tackling off-road challenges.
  • RAV4 Limited: The Limited trim brings premium features like a JBL sound system, leather-trimmed seating, and a larger multimedia display for the ultimate in comfort and convenience.
  • RAV4 Prime: For those seeking a plug-in hybrid option, the RAV4 Prime offers impressive electric-only range, enhanced performance, and fuel efficiency.

Test Drive the New Toyota RAV4 at Greenville Toyota! 

The 2024 Toyota RAV4 offers a range of trims to match your lifestyle, whether you prioritize efficiency, comfort, or adventure-ready capability. Contact us today to learn more about our exclusive TOYOTATHON offers, visit Greenville Toyota to experience the RAV4 in person, or browse our new car specials to find the best deal for you. Let us help you make the most of this TOYOTATHON season and drive home the RAV4 that’s right for you!

1 Starting MSRP excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,095 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Camry HV, Prius, Prius Prime, Toyota Crown, Mirai, GR86, GR Supra), $1,350 for Entry SUV/Small SUV (Corolla Cross, Corolla Cross HV, RAV4, RAV4 HV, RAV4 Prime, bZ4X), $1,395 for Mid SUV/Van (4Runner, Venza, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna), $1,495 for Small Pickup (Tacoma), $1,850 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Dealer price will vary.
2 EPA-estimated 27 city/35 highway/30 combined mpg rating for 2024 RAV4 LE FWD, XLE FWD, XLE Premium FWD and Limited FWD; EPA-estimated 27 city/34 highway/30 combined mpg rating for 2024 RAV4 LE AWD; EPA-estimated 27 city/33 highway/29 combined mpg rating for 2024 RAV4 XLE AWD and XLE Premium AWD; EPA-estimated 25 city/33 highway/28 combined mpg rating for 2024 RAV4 Adventure and Limited AWD; EPA-estimated 25 city/32 highway/28 combined mpg rating for 2024 RAV4 TRD Off-Road. EPA-estimated 41 city/38 highway/39 combined mpg rating for 2024 RAV4 Hybrid LE, Hybrid XLE, Hybrid XLE Premium, Hybrid SE, Hybrid XSE and Hybrid Limited; EPA-estimated 38 city/35 highway/37 combined mpg rating for 2024 RAV4 Hybrid Woodland Edition. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.
3 The Toyota model or models shown are designed to meet most off-road driving requirements, but off-roading is inherently dangerous and may result in personal injury or vehicle damage. Toyota encourages responsible operation to help protect you, your vehicle and the environment.
4 SofTex® is a registered trademark of Toyota Motor Sales, U.S.A., Inc.
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