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    • View All Pre-Owned
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    • Used Lexus
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    • New Specials
    • Pre-Owned Specials
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    • Schedule Service
    • Service & Parts Specials
    • Service & Parts Financing
    • Shop for Tires
    • Service Department
    • Toyota Apprentice Career Training
    • Check Recalls & Service Campaigns
    • ToyotaCare
    • Oil Change
    • Alignment
    • ToyoGuard
    • Dashboard Lights
    • ToyotaCare
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    • Parts
    • Order Toyota Genuine Parts
    • Accessory Catalog
    • Toyota Safety Recalls
    • Tires
    • Brakes
    • Wiper Blades
    • Battery Service and Replacement
    • Engine Air Filter
    • Cabin Air Filter
    • Fluid Replacement
  • Finance
    • Finance Department
    • Credit Application
    • Credit Assistance Programs
    • Value Your Trade
    • Military Rebates
    • College Program
  • About
    • Contact Us
    • Hours & Directions
    • Our Dealership
    • Greenville Toyota Advantage
    • Careers
    • Our Blog
    • En Español
  • Research
    • Research
    • New Toyota Sedan Lineup
    • New Toyota SUV Models
    • Toyota All-Wheel Drive Vehicles
    • Electrified
    • 2026 Toyota Corolla
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    • 2026 Toyota Prius
    • 2026 Toyota Grand Highlander
    • 2026 Toyota Corolla Cross
    • 2026 Toyota Camry

2024 Toyota Prius Prime

2024 Toyota Prius Prime in Greenville, NC

MSRP1

$32,675

MPG

52 City

127 Highway *

EPA-estimated 127 combined MPGe rating for 2024 Prius Prime SE, EPA-estimated 114 combined MPGe rating for 2024 Prius Prime XSE and XSE Premium. MPGe is the EPA-equivalent of gasoline fuel efficiency for electric operation. EPA-estimated 53 city/51 hwy/52 combined gas-only MPG rating for 2024 Prius Prime SE, EPA-estimated 50 city/47 hwy/48 combined gas-only MPG rating for 2024 Prius Prime XSE and XSE Premium. Use for comparison purposes only. Your MPGe/MPG will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.
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Power your drive with Prius Prime.

Performance

Intelligent Efficiency
The combination of gas engine and electric motors works to provide sufficient power when you need it and remarkable efficiency when you don't.

Interior

Fixed Glass Roof
Enjoy the view. Pull the sunshade back and let Prius Prime’s available glass roof help brighten up the cabin.

Exterior

Bold, Striking Design
Smooth curves and sharp details highlight Prius Prime’s modern appeal and do more than create an aerodynamic advantage—they leave you with a sleek one-motion silhouette that looks good from any angle.
 

*Please Note: We provide Savings on our vehicles daily based on current inventory supply. Check to see if this vehicle qualifies for a Sale Price.

Excludes tax, tag, title, registration and $898 dealer fee

Offers apply to dealer in-stock units only and cannot be combined with any other APR, discount or lease special. Dealer installed options are extra. Excludes tax, tags, registration, title and $898 Documentation Charge.

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1 Starting MSRP excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,095 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Camry HV, Prius, Prius Prime, Toyota Crown, Mirai, GR86, GR Supra), $1,350 for Entry SUV/Small SUV (Corolla Cross, Corolla Cross HV, RAV4, RAV4 HV, RAV4 Prime, bZ4X), $1,395 for Mid SUV/Van (4Runner, Venza, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna), $1,495 for Small Pickup (Tacoma), $1,850 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Dealer price will vary.
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